[WayUp in SFGate] A CEO who got his big break by cold-calling Goldman Sachs as an ‘introverted and self-conscious’ 19-year-old says he still approaches life and work the same way Nov 5, 2018 | News Center Share: Meanwhile, Liz Wessel, CEO of WayUp, has all her employees cold email their idols. Read m ore on SFGate here.