With tech giant Philips and hybrid venture capitalist group OurCrowd leading the way, another Jerusalem health startup is celebrating a multimillion dollar Series A right now. Sweetch announced on Thursday that it had raised $3.5 million for its diabetes prediction platform. The round also included Pontifax LP and Lionbird LP.
Sweetch touts a “behavioral analytics engine” that takes user habits and spits back a list of personal recommendations to maintain health. The company claims it can beat the burnout rate for other health-monitoring apps — Sweetch says users tend to drop after six months — by incorporating gamification strategies into their app’s use.

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