OurCrowd portfolio company Curiyo was featured in Mashable, a popular website covering  the top social media news. Curiyo is a browser plugin that helps deliver relevant content to users curious to know more about a word or phrase on a site, without forcing users to leave the page they are on.

USA Today is trying out a new content discovery tool to keep readers from leaving the site. The newspaper has tapped Curiyo, a startup founded by Bob Rosenschein, who created Answers.com and sold it to AFCV Holdings for $127 million in 2011. Curiyo lets you click on a word or name to find out more about them.

The idea is to discourage readers from navigating away from the page they’re reading to research on Wikipedia or elsewhere. Rosenschein says publishers are interested in the idea, especially since it doesn’t slow the site down (“It’s a line of Javascript!”).

Curiyo raised $550,000 from OurCrowd investors in December 2012 and $230,000 in a follow-on funding round in February 2014.

Read more on Mashable here.