Shivani Siroya knew that her startup Tala was going to be a success when an early customer told her, “This is the Kenya we want.” Over the past 9 years since the company was founded, it has served 4 million customers and raised $200 million in external capital. Its website is full of customer testimonials. “Tala told me to always dream big and I’m dreaming it. Very soon, I’ll call for [a] celebration when we are opening our bakery because I believe with Tala, I’m going far,” said pastry chef Baraka Vola in a testimonial video.

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