[Zippin in Sports Business Journal] Just Zippin Along: New Walk-Up markets turn traditional venue hot menu stands into a faster food experience

Kansas City Chiefs fans seated in the west end zone side of GEHA Field at Arrowhead Stadium might not have known that they had the lowest concessions point-of-sale-per-customer ratio in the stadium. They will know this season, though, that the belly-up concession stand from which they used to get traditional stadium fare has been replaced with a Zippin Walk-Up market.