Personal styling services in fashion aren’t new. But entrepreneur Tamir Buchler believes he has found an untapped market with sneakers.

Buchler’s latest venture is Kicksnation, a service that sends you a curated selection of sneakers that are personalized to the subscriber’s tastes, with a focus on lifestyle and athletic looks. The service, which launched in June 2020, operates in a few simple steps: customers take a quiz, then three pairs of sneakers are curated using data and artificial intelligence and shipped out, and you only pay for the pairs kept.

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