[Zoomcar in The Economic Times] How Zoomcar plans to capture 80 percent market share with its digital-dominated marketing strategy

Self-drive mobility platform Zoomcar, which claims to have 75% of market share and is looking at growing to a market share of 80-85% over the next 18 months with one lakh cars, has 70% of its marketing spends in the digital space, while 30% is on outdoor advertising BTL and tactical ATL.

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