[One Zero in Calcalist] Brand loyalty is dead: long live the era of the modern apps

This year heralded the launch of a new bank in Israel, the First Digital Bank, which has set out to stage a revolution in the banking sector. The First Digital Bank’s CEO, Gal Bar Dea, was quoted in Calcalist as saying that “History has proven that only an organization built from the ground up is able to do it… The core systems in service with the banks are decades old.”

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