Though using the online channel to order flowers for delivery is nothing new, it’s safe to say that most consumers have no idea where those flowers are coming from and what the supply chain is that’s used to get that delivery from Point A to Point B.
But huge economic and environmental waste comes as a result of many of those flowers not even surviving long enough to make it through the traditional supply chain, and John Tabis, co-founder and CEO of The Bouqs Company, knew it was time for a change.
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