OurCrowd portfolio company Influitive was featured on Business News Network’s “Business Day”. Influitive has pioneered a new marketing methodology and Software as a Service (SaaS) platform for businesses to engage, incentivize, and direct the activity of their advocates.

Catherine Murray speaks with David Shore, the head of OurCrowd Canada, and Influitive CEO Mark Organ about what’s next for Canada’s startup landscape.

Influitive raised $1,358,504 from OurCrowd investors in June 2015.

Watch the segment on BNN here.